Kudler Fine Food - Marketing Essay Example for Free

Kudler Fine Food Marketing Essay With the marketing focus review, this paper will discuss the potential technology solutions for customer contests, loyalty points programs, purchase tracking, benchmarking of internal versus external service processes, and the management of inventory and related costs. Also concepts such as consumer databases and customer relationship management systems (CRM) will be elaborated upon. A potential technology solution to support customer contests can be achieved through a simple manner of employing an online survey that can be held daily. A winner would be selected each day. The winner would enjoy the prize of being in the presence of Kathy Kudler in being taught how to prepare specialty foods in a cooking class. Another suggestion for a prize would be to provide tickets to special and private events that are held by Kudler Fine Foods. On the technology end of this solution, the customer would fill out the online survey and the information would be stored in a database. At the end of the month, a winner would be randomly selected from the database for the contest. The cost of the implementing and maintaining a program and the database would be affordable for Kudler Fine Foods. Essentially, the time and cost would be made up by the targeted customer’s desire to enter said contests to fully enjoy the Kudler Fine Foods executive experience. Also another option for a prize is to have cooking classes that are presented by cooking professionals, celebrities, or food experts rather than just the owner, Kathy Kudler. The Loyalty Points Program, also known as â€Å"frequent shopper program†, is a program that would allow the customer to accumulate points that can be used within the Kudler Fine Foods stores. With this program, customers shopping and purchasing habits can also be tracked. With the points that have been accumulated by the customer, the points can be exchanged for high-end items within the stores. By employing this program, Kudler Fine Foods will be more familiar with their customers as well as their spending habits. In addition to, this program will allow Kudler Fine Foods to keep track of each and every customer on the frequency of their visits to the stores and keep having them come back to accumulate more points. On the technology side of this programs, a data management system would be need to be constructed and maintained in order to keep track of the multitude of customers and their accumulation of â€Å"loyalty† points. This data management system would service all of the Kudler Fine Foods stores in ensuring that the all of the data is integrated for new customers, customer information is updated, and that duplicates are prevented. To allow customers to redeem their accumulated â€Å"loyalty† points, web servers would need to be set up to assist with the vast amount of data. Also, redundancy of the said servers would need to be implemented in case there is a hardware or software failure. The most important piece of the â€Å"loyalty† program is the card itself. It is a card that the customer would carry and has a unique identifier dedicated to that customer. With these cards, the customer can view online their accumulated points and purchases at Kudler Fine Foods. Kudler Fine Foods utilizes purchase tracking to follow profit, profit margin, and transactions that have taken place over a period of time. With the large amounts of data, Kudler Fine Foods will need an effective, efficient, and accurate means of capturing and storing this information. In stating that, the main server will need to be located at the main store so as to be a focal point for all communications that happen between all stores. Benchmarking can be described as the most effective method in relation to both products and processes. Other successful business entities that are similar to Kudler Fine Foods can be viewed as a model such as Wal-mart. Being able to view Wal-mart as a model for the processes, Kudler Fine Foods is able to meet benchmarking, if not higher, and continuously improve on it products and processes. On the technology side of benchmarking, online web based training courses can be created to teach and inform employees on the new products and services. An important part of Kudler Fine Foods is inventory management since Kudler Fine Foods is a store that sells a large amount of fine foods. Not knowing what is in stock can lead to an overstock or a shortage of merchandise. Having an overstock simply spells wasted money that could have been spent elsewhere. Having a shortage of product would lead to dissatisfied customers. On the technology side of inventory management, IT is a huge factor in tracking, recording, and warning about inventory. A main server would be connected to the point-of-sales machines and continuously keep track of all of the inventory from each and every store. The inventory management system would always be updated from when a new inventory is placed into stock and when an item is taken out of inventory. In conclusion, Kudler Fine Foods currently has a strong foothold in its marketing abilities. Employing the suggested potential technology solutions would not only promote efficient and effective processes but would also allow for room potential growth and increased revenue. With this vision in mind, this mission statement of Kudler Fine Foods will be met successfully as well as all of the standards that Kathy Kudler is counting on. References https://ecampus. phoenix. edu/secure/aapd/cist/vop/Business/Kudler2/internet/index. asp

Comparing Frankenstein and Paradise Lost :: comparison compare contrast essays

Frankenstein and Paradise Lost Striking similarities between a duo of novels are not unusual. The novel Frankenstein, by Mary Shelly, deals with a scientist named Victor Frankenstein who embodies a creature, who eventually wreaks havoc on his life. The novel Lost Paradise, by John Milton, exposes the cruelty of Christianity or the Christian God within the characters God, Satan, Adam, and Eve. Victor Frankenstein and God have many similarities, as they are both creators of incarnations. Victor's creature known as the monster shows striking similarities with Satan and Adam. Characters from different novels have similar personalities. As creators of another creature, God and Victor Frankenstein are very similar, in that they both lose part of their "family," and they let the war between them and their creations go on too long. Victor says, " I collected bones from charnel houses; and disturbed, with profane fingers, the tremendous secrets of the human frame." This shows that he creates the monster out of corpses, just as God creates Satan. Furthermore, Victor is disgusted with his own creation, "the beauty of the dream vanished, and breathless horror and disgust filled my heart." Victor rejects the monster, similar to God's disgust with Satan's pride. The monster wreaks havoc on the Victor's life, "; I called myself the murderer of William, of Justine, and of Clerval," leaving him with a burden of guilt, just as God loses his angels to Satan, Victor loses his family and friends to the monster. Victor at some point feels even more guilt because he didn't destroy the monster earlier. If God could so easily order the fallen angels to be pushed out of Heaven, why did he let the war go on for three days? This truly is remarkable, two novels of different time periods, with characters of startling resemblance. God and Frankenstein's creations stunningly resemble each other. The monster relates to Satan, Adam, and Eve. Victor quotes, "You may render me the most miserable of men, but you shall never make me base in my own eyes," this is when the monster asks for a companion, Victor refuses. The monster also shows that he will go to any extent to be happy and complete vengeance when he goes on a murder spree. Adam quotes " for with thee/ Certain my resolution is to die; /How can I live without thee?" Resembling the monster, hence he wants a companion, Eve.

Multicultural Education versus the Common Culture

Modernized education particularly makes it possible for every individual to develop as a fine individual that he ought to be. As a primary part of the society, each individual is entitled to an education that is made to give him the needed knowledge that he ought to receive for him to have a better outlook on life.   Certainly, education’s main aim is to create a possibility for each individual to develop as a fine member of the human society. The common set-up of education has been originated from the local-based teaching and learning process. The students are taught by their teachers in a classroom with which the students belong to one race and are mostly having the same situation in an economic perspective. However, the common culture in providing education to the younger generation of each civilization already changed with the introduction of the new technologies and the modern system of economy as suggested by the global trade. Through the aims of economists to create a global market of people who are interconnected for the sake of the advancement of global economy, the introduction of modern technological communication devices were also made possible. The creation of network connections through the utilization of Internet has been a primary result of the said globalization movement. On the other face of the situation, it could be observed that another result of the said movement towards economic liberalization is that there are numerous immigrants who opt to transfer places or even countries to be able to cope up with the major changes in the society especially with regards the economic progress. As a result, several classrooms around the world are subjected to assisting students from different cultures, different races that are also having their own individual capabilities as per based form the race that they primarily belong to. Aside form this, the primary subjects that used to be the only topics that are discussed within the four walls of the classroom increased and were added up with particular social issues that mainly concerns the multi-racial classes that they handle. For this reason, this paper shall discuss the ethical issues, the educational problems and the teaching adjustments that are taken by educators in presenting their lessons to their classes. By doing so, the author of this paper then aims to particularly address the issues brought about by modernization towards the common culture that used to be the basis of knowledge enhancement during the past decades of human society. The importance of education in the human society has mainly made it a reason of debate among education enthusiasts and experts who are concerned on which type of education is actually more efficient for the society; common culture education or the multicultural education, which is currently a trend in the field of education. To know both sides of the argument, knowing what the both ids of the debate pertain to, would help much in the clearing of the issue. What is the Common Culture all about? Mostly, traditional educational institutions plainly deal with the outlined lessons that are supposed to be taught to the students. This includes subjects such as Mathematics, Language, Science, Crafts or Home Economics and History. These particular subjects are taught to a group of students who are coming from the same race and are having a common ground. Hence, the focus of the education is more on providing the students with the necessary knowledge that they need to incur for better individual developments rather than focusing on the social involvement of the young learners. It is by the outlined pattern of teaching common education that only the essential factors of life are taught to the students within the classrooms. While on the other hand, the social current events are to be learned by the students on their own way as it is pictured as a common responsibility of humans as major parts of the society. According to those who takes side in this part of the issue, common education helps the students understand the lessons fully since they are asked to focus only on the most essential factors of education that they need to know which are believed to have a great impact upon their lives later on. (Mayor, 1992, 13) Furthermore, the arguments pertain to the fact that teachers who are commissioned to teach only based on common culture education have a greater capability of addressing to their subjects more closely because they are less pressured to see to it that the students are also able to grasp the other subjects that are added up in multicultural education. (Cortes, 1976, 45) The Nature of Multicultural Education Because of the globalization movement that is presently adapted to by different countries around the world, immigration has become a common trend especially among entrepreneurs and other workers who find better lives in living abroad. As a result, education too has taken a new face of development. Because of the said advancements, the situation within classrooms became a mixture of students from different races trying to cope up with the subjects that are taught to them in a different setting as compared to their original locality’s traditional practice of teaching and educating students. To support this particular fact, the following report pertains to the fact that immigration is a great cause of social divisibility: â€Å"Most new immigrants to the United States are coming from Spanish speaking Latin American nations and from Asia rather than from Europe. Between 1981 and 1990, 87% of the legal immigrants to the United States came from non-European nations while 10% came from Europe. Most Asian immigrants came from China, Korea, the Philippines, and India while Mexico and nations in the Caribbean were leading sources of immigrants from the Americas.† (U.S. Bureau of the Census, 1994). True, many students in the United States alone came from different races around the world. Hence, to be able to create a common ground among the students, the inculcation of social studies within the curriculum is then realized to be among the most effective practice of teaching culturally divided students. As a result, Baker’s study on the issue has the following findings: â€Å"Teachers currently find themselves adrift in a seemingly endless sea of school reform literature and policies. Moreover, the often acrimonious, and increasingly politicized public debates about educational issues (phonics versus whole language, immersion versus English as a second language, basic skills versus problem solving)†¦ these practitioners face additional challenges, including poverty, violence, overcrowding, and huge bureaucracies, which drain precious energy from the primary goal of opening students’ minds.† (Baker, 97, Internet) From the findings cited above, it could be noticed that one of the particular results of the said adaptation to multicultural-based learning is the stress that is placed upon the teachers and the students. In addition, the subjects are doubled and thus more works and research are supposed to be completed, especially focusing upon social events that are currently reported. Certainly, these situations within the classrooms makes it hard for the educators and the learners to grasp as much as their minds could with the bundle of responsibilities that are required to them for learning their multi-cultural based subjects. In a more concise discussion, it could be observed that multicultural education simply aims to attend to the needs of the students of the present generation. Since globalization caused immigrants to fly to different countries abroad, attending to their needs as students is also essential for social development. The Ethical Issues Although the created curriculum for international classes are designed to help the students understand humanity as a whole and not as an individual race, it could not be denied that these particular subjects raise the questions of discrimination between the students. Most often than not, its either superiority or inferiority that the students feel towards their own race when they are given the chance to join international classes. Actually, the creation of international learning classes aims to open up the minds of the students to the fact that they are of a great importance to a growing society of a developed human civilization. This is the reason why it is necessary to address ethics within the subjects that are taught in classrooms. This is because of the fact that the lessons may address several issues on the connection of culture towards the particular ethical practices of the society. The educators should carefully address this while assisting their students understands the lessons that they ought to grasp. To be able to avoid being subjected to particular issues of ethics and problems alike, it is suggested that the students are taught about cultural equality starting from their pre-school years. â€Å"Young children can develop stereotypic viewpoints of cultures different from their own when similarities among all individuals are not emphasized. Teachers can help eliminate stereotypes by presenting material and activities that enable children to learn the similarities of all individuals. Circle time is particularly helpful in this respect, as it provides children with a feeling of group identity and introduces them to the variety of cultures represented in the class (Dixon and Fraser, 1986). This suggestion would actually work if the students are made to realize that discrimination is a social sickness that keeps the human civilization form progressing to the best possibilities that they could be, making their differences work for the sake of social development. The Involvement of Technology Technology has a great role in providing students from different countries the education that they need to know through the utilization of the Internet. People from all over the world are able to access education within the convenience that they are satisfied with. A part of this particular educational innovation with the integration of teaching and technology, it has been possible for this particular educational set up to host cultural crossover among students. It is through this particular advancement that students are able to learn about their classmates’ cultural background in a broader view of their importance in the society. It is by this process that the students are given a chance to see others in a more balanced way. Conclusion Education is a provision given to everyone. Not a single person should be denied of this provision whatever race he may come from. People from over the world are making several progresses pertaining to becoming globally connected to each other. The cultural crossover as a result of the globalization movement should then be used for the betterment of the entire human society. Through education and accurate knowledge of others’ worth to the society, the social issues and the ethical questions that are raised because of the differences of the races from each other could be gradually eliminated. Yes, education itself is the key to a more peaceful, progressive society that has particularly burst-out from a multicultural society. BIBLIOGRAPHY Dixon, G.T. & Fraser, S. (1986). â€Å"Teaching Preschoolers in a Multilingual Classroom.† CHILDHOOD EDUCATION, 62, 4, 272-275. U.S. Bureau of the Census (1994). Statistical Abstract of the United States (114th ed.). Washington, D.C.: U.S. Government Printing Office. Cortes, Metcalf and Hawke (1976). Understanding You and Them: Tips for Teaching About Ethnicity. Bolder Colorado: ERIC Clearinghouse for Social Studies Education and Social Science Education Consortium. Gill, D., Mayor, B., & Blair, M. (Eds.) (1992). Racism and Education: Structures and Strategies. London: Sage Publications Ltd. Hanvey, Robert G. (1978). An Attainable Global Perspective. Next Steps in Global Education: A Handbook For Curriculum Development, ed. William Kniep. New York: The American Forum. Internet Sources: Frederick J. Baker. (1999). Multicultural Versus Global Education: Why Not Two Sides of the Same Coin? http://www.csupomona.edu/~jis/1999/baker.pdf. (April 9, 2007).

Simple or Progressive Perfect Forms

There are two types of perfect tenses; simple perfect tenses (present perfect, past perfect and future perfect) and progressive perfect tenses (present perfect progressive, past perfect progressive and future perfect progressive). The perfect forms are generally used to represent something that has happened up to another point in time. For example: Present Peter has visited Paris twice. (In his life, up until now)Jane has been playing tennis for two hours (until now) Past They had lived in New York for 3 years before they moved to Seattle. (up to the time they moved to Seattle)She had been studying for 4 hours when he arrived. (The four hours directly before he arrived) Future We will have finished the course by this time next year. (up to this time a year from now)I will have been working for 2 hours by the time he arrives tomorrow. (the two hours before he arrives tomorrow) So, what are the differences between the simple and progressive forms of the perfect? Well, first of all, remember to keep in mind the progressive is only used with ACTION verbs (see last weeks feature for examples of non-action or state verbs). Another important difference is that we use the simple perfect forms to express finished QUANTITIES and the progressive perfect forms when we are stressing the continuous duration of a specific action mentioned. Now, lets take a look at the specific differences between the two forms: Present Perfect Progressive Recent activity: to emphasize the recency of a past activity. we often use lately or recently - Example: Shes been working hard recently Emphasis on the duration or length of an activity - Example: Jack has been painting for 4 hours. Recently finished activity with a present result - Example: Ive been working in the garden, thats why my hands are so dirty. No difference in meaning. Often the present perfect progressive and the present perfect can have the same meaning. This is often the case with verbs of living, occupation or vocation) - Example: Ive been living in Leghorn for 3 years. OR Ive lived in Leghorn for 3 years. Present Perfect Indefinite time in the past (experience). Emphasis is on the completed action at an indefinite time in the past. - Example: Susans written 3 books. Emphasis on QUANTITY - Example: Ive read 300 pages of Tom Smiths latest book. Duration from past to present (see #4 of present perfect progressive) - Example: Peter has worked for that company for 5 years. Here is an excellent example of the difference between the two forms when referring to duration of an activity as compared to quantity: Hes been driving for 6 hours. Hes driven 320 miles. Past Perfect Progressive Past perfect progressive is used to express CONTINUOUS activity up to a specific point of time in the past. Example: They had been waiting for 2 hours before their friends finally arrived. Past Perfect Past perfect is used to express FINISHED activity before a specific point of time in the past. Example: He had already eaten when his wife came home. Future  Perfect Progressive Future perfect progressive is used to emphasize the length of time or duration of an event occurring before and up to another event in the future. - Example: By the time they arrive, we will have been waiting for 4 hours! To emphasize the duration of an activity. - Example: John will have been studying for 6 years by the time he finishes his exam. Future Perfect Future perfect is used to refer to an event completed before another future event or time. - Example: By the time Mary finishes this course, she will have taken 26 exams. To emphasize not how long something has taken, but that the action is completed. - Example: By the time he retires, he will have worked for 36 years. Here is a little quiz to check your knowledge: They a) have been working b) have worked in the garage, thats why their clothes are greasy.She a) had met b) had been meeting John before he came to work here.By the time the letter arrives, a) I will have left b) I will have been leaving.When Karen telephoned, they a) had been studying b) had studied for two hours.Im tired. I a) have just finished b) have just been finishing my homework.Peter a) has been reading b) has read 3 books by Hemingway.By the time we finish, we a) will have painted b) will have been painting for 4 hours.I made sure that I a) had learned b) had been learning Italian well before I left for Rome.She a) has known b) has been knowing John for 10 years.They a) have thought of you b) have been thinking of you a lot recently. Answer Key aaaaabbaab